Experiential activations are used by non-profit fundraisers to create energy at their events designed to inspire both current and future donors. They bring energy! And when those activations are used especially for fundraisers, planners never lose sight that the primary purpose is to bring light and awareness to the cause and to raise corresponding funding. The event should cost far less than the associated costs of its hosting. But the difference between a well-planned and creatively activated event may result in an exponential increase in the cause awareness and overall fund-raising effect. We have had a chance to be a part of some of the best fundraising efforts out there. And we are always on the lookout for new and creative ideas to share with our clients.
Here are some cool examples and unique possibilities.
Giving Vending Machines – Non-Profit Religious Activation
These vending machines are sponsored by a religious organization and dispense “donation” brochures focused on the theme of fighting global poverty. Patrons can donate funds for school shoes, medical supplies, glasses, backpacks, and toys. Anyone can participate as they are placed in highly visible and accessible locations.
Stop Animal Trafficking Holograms – Global Non-Profit Activation
In 2018, WWF hosted a marketing stunt moving an Elephant Hologram around London staging the theme, “We Don’t Want Holograms to be All We Have Left.” As the theme. The stunt was very successful at driving the petition signing outcome at the event at the Wildlife Trade Conference. Streetwalks brought to life messaging delivered in “animal cross walks” reinforcing the invitation to take pics, post content, share hashtags, and sign the petition.
We love this example because it shows a solid use of the multi-channel in message communications. Experiential activations bring a moment of wonderment and awe to the story and message. This is exactly what WWF was looking for. The goal was 100,000 signatures during the conference and the result was 124,664. The net result was a significant impact not only for the organization but in bringing light to the overall cause.
Caritas Give Warmth – Social Impact and Cause
This 2014 example is timeless. This experiential activation replaced bus stop signs in a few select locations in Austria. For a few moments, bus stop riders could pay 1 Euro to turn the warming lamp on to see how much of a difference only a single Euro could make in giving warmth. We love this example because it shows how simple concepts can yield high returns. The social reach of this campaign alone far out delivered the simple cost of the activation.
These are just a few ideas of what’s possible. As you look forward to 2023, consider how you might turn the energy up through experiential activations. We love them. And, as rabid consumers of experiential moments, we know that others do too! Experiences matter and when you carefully plan them, they can net massive returns and extend the impact of your social cause beyond the walls of its venue and singular evening.
For more ideas for fundraisers visit https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22301454/cool-event-ideas-from-june-2022.
Give us a call, we would love to talk to you about your next event!
