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Part of the experience of going to church is submerging yourself fully in the sermon and the church sound system plays a crucial roll in the experience. Churches are becoming more like theaters with higher quality visual and audio equipment to provide a more immersive experience for their members. People enjoy getting lost in the music and the message. Some churches even have projectors that enlarge the production for those in the back. Worship leaders wear microphones hooked up to significant sound systems. These days, some even live-stream the service on their websites.

We have compiled just a few reasons to upgrade your audio and visual equipment.

Beneficial Audio Components:

By enhancing the quality of your audio system, you create an experience for your members rather than just something they do on Sundays. People will look forward to going because they will be excited to worship. Bands and choirs will sound better to everyone in the building without the speakers shrieking or squealing through the church sound system. The messaging is why people spend an hour or more of their week in church. With better audio, people will engage more because they will hear exactly what the pastor, preacher, rabbi, or other church leader is saying.  A captivated audience is a focused audience. Without the distraction of feedback or faulty microphones, there will be more precise communication to the congregation.

Beneficial Visual Components:

When people can see who is sharing messages with them, they connect to the meaning better. Some churches are now using projector screens to allow the people in the back of the church to see what is happening. With advanced visual equipment, production leaders are even able to put scrolling bible verses or banners with quotes on the screens in real time to ensure the audience is on the same page. The messages, quite literally, become visual. In addition, higher quality visual equipment allows your church to record and live stream the service. Recording and streaming are popular with large congregations for those who are unable to make the sermons.

With these benefits of having higher quality audio and visual equipment, you provide a better and more inclusive overall experience for your entire congregation. Call us at (734) 210-0010 to get started on giving your congregation the service they deserve. We can also provide a customized quote for the sound system at your church. Request a Quote 

Even in niche industries, businesses need something to stand out. Without blaring literal bells and whistles, you need to alert your market to your brand and differentiate yourself from the competition. There is no boring or bland product or service. Connecting with your audience will separate successful businesses from those who are unsuccessful. Digital displays can offer a rich, varied experience for people that will help your company. Below are the top reasons a digital sign will benefit your business.

Grab Your Customers’ Attention

Imagine walking past multiple storefronts with posters or stock displays before you see a digital sign. This display moves dynamically giving you a better feel for the product or service and the brand. Now you know something.

Digital signs are exciting for passersby. Especially if coupled with video content, your sign can attract potential customers and clients.

Combine Local and Network Content

Do you have several locations? Digital signs work well to share branded content while mixing in local touches. A CMS platform will help you combine data and content from many sites to provide a targeted, on brand experience in each store. Get creative with the local touch to increase the connection viewers have with your brand.

Showcase Your Product or Services

Display your best or most popular products or services in visually appealing digital signs. Have a continually updating inventory or special? Great! Digital signs are versatile and can quickly change to show new products or services that you would like to feature. Use the quick turnaround time for digital signs to display promotions or flash sales.

Share News About Your Brand

Look for news or updates that your market will appreciate and give them what they want. They are already interested in your brand or at least your industry. So show them more of what they like. Let your digital sign be like a blog where you engage your audience by giving them useful content. Allow the material you choose to reach beyond your brand. This reach will position you as an industry thought leader.

Long-Term Investment

Digital signs live long lives. When placed indoors, the lifespan of your digital display avoids the wear of the weather. Maintenance is similar to a high definition TV, wipe it down with a microfiber cloth. Software updates can keep your programming current (consider an expert to help with this part).

Mercury Sound & Lighting began out of love for helping bring events to life in all their exciting possibilities. We have worked with clients in many industries to get the right digital signage for their business. Give us a call today at (734) 210-0010 to explore how a digital sign can benefit your business.

The Crucial Roles of Sound and Lighting

Enhance Your Next Event with These 6 Lighting Tips

Benefits of Hiring a Professional Video Production Company

There are many ways to transform an event into an experience to remember. The dynamic lighting effects can help bring a creative element to your event. Most people overlook lighting, but it can help make your event fresh.

Lighting options have become more expansive as technology develops. Since the development of LED lighting in the 90s, the opportunities available to enhance event production have only grown.

Below are our suggestions for how to set your event apart using creative lighting.

Tip #1: Build Your Theme with Uplighting

Uplighting is when your team places floor-based lighting fixtures around the event space. The direction of the fixtures can focus on architectural elements, floors, walls, or any other area you would like to highlight. Uplighting is also an excellent way to express your color theme without overpowering your audience.

Tip #2: Pin-Spotting to Highlight a Centerpiece

The technique of pin-spotting focuses soft, warm light onto centerpieces on guests’ tables. This lighting can improve photos and help draw attention to table displays. Pin-spotting can also allow you to turn down the lights around the room.

Tip #3: Moving Heads to Move Your Audience

Large, moving heads are nothing new in the world of lighting. In the past, this technique had a metal slide set in front of light projectors to display a chosen pattern. As technology has moved forward, there are now options to show a pattern or geometric design on plastic slides. The use of a plastic slide makes the opportunity for you to change the patterns or displays during an event much less expensive.

Tip #4: Customized Monograms for Subtle Tones

A customized monogram, design, family crest, etc. can add sophistication to an event. Lighting professionals can set a customized image on a stage or a background. With the power of LED lights, you have options for coloring your personalized monogram or symbol.

Tip #5: Intelligent Lighting for Dynamic Options

With the growth of AI and smart devices, your lighting options have grown as well. With intelligent lighting, you can program light displays on different areas of the room which can cycle through a set pattern. This pattern can help play to a theme of your event, such as diamonds for a wedding. The intelligent lights can hint toward this theme by casting a display on a background area.

Tip #6: Capture the Best by Combining Effects

A trap of new technology forgets the power of previous technology. Many venues, reception halls, and event spaces have lighting rigs with traditional technology. This tech can be combined with LED lighting to provide nuances while maintaining a familiar touch. Using traditional lighting can also help stretch your budget.

Here at Mercury Sound & Lighting, we are always looking for lighting technology that will bring your event vision to life professionally. If the technology doesn’t exist, our creativity will adapt to make your event wow your audience. Call our team today at (734) 507-1177 to get a free estimate.

Think about any good visual story you have witnessed lately. Maybe it was a movie, a concert, or a production at a theater. Perhaps a downtown shop did an excellent job of showcasing what their own individual personality was and you easily understood it. Chances are, whatever it may be, you may have had a completely different perception with bad lighting and awful sound quality.

For a story, the key to being remembered lies within the details. The lighting should ensure that the subject in focus will never be lost. The sound must convey the desired message and evoke emotion from the viewer. The same idea works for any event, party, or even an everyday experience you may want to make memorable. Setting the proper mood, ambiance, and tone of your story is crucial to ensuring that it will be entertaining and unforgettable.

Whatever scenario you are planning to play out, whether it is your wedding or the opening of your new business, people need to understand your messaging. If dinner is done and it’s time to dance at a wedding, guests should be able to feel the shift, not only by being invited to dance but by the entire ambiance evolving into an upbeat atmosphere so they feel lively. When a performer on stage is about to come out, a sense of suspense is created through light shows, smoke, and sound. In a store, the way you light a product can effectively showcase its value which can result in more sales.

When you think about your special day or event, the last thing you want to be worried about is figuring out the correct sound and lighting by yourself. As noted, sound and lighting play an important role in being part of your story, but the way your event is set up including draping & staging, video production and more can further influence guest experience.

The professionals at Mercury Sound and Lighting are here to help you take care of the details. Give our team a call today at (734) 210-0010 and check out our site for more information and a complete list of our services!